Custom Homes. Simplified.

On-your-lot experts delivering custom homes across Richmond and Central VA.

Transparent Pricing & Timelines

White tag with a dollar sign hanging on a string, set against a black background.

No surprises, no delays

Outline icon of a notebook, pencil, ruler, and a heart on a rectangle, all on a black background.

Guided Design Selections

Make every choice with confidence

Quality Built Locally

Map icon with a location pin and dotted lines on a black background.

Built for Central Virginia living

Our Model Home

Modern white two-story house with gabled roof, front porch with stairs, and well-maintained lawn with a small tree

From $519,990

Icons depicting 4 bedrooms, 3.5 baths, 3,270 square feet, and a 2-car garage.

The Kiawah

Tour The Kiawah and see how thoughtful design meets everyday comfort. This spacious floor plan offers 4 bedrooms, 3.5 baths, and over 3,200 sq ft of living space, blending open-concept gathering areas with private retreats.

Our model home will be available to visit soon—check back for opening dates and tour details.

Where We Build

A kitchen counter with a framed landscape photo, a dark green vase, a black tray with two white mugs, a black electric kettle, and a double electrical outlet, with white wall cabinets above.

50+ Happy Richmond Families

Close-up of a house number sign displaying the numbers 3115, mounted on a door or window frame, with a reflection of a light fixture and part of the house interior visible in the glass.
Bright living room with white walls, wooden flooring, and large windows. It features a gray sofa with pillows, a glass coffee table, two tan chairs, a small bench, and a side table with a lamp. Artwork decorates the wall, and sunlight filters into the room.
Modern kitchen with white cabinetry, stainless steel refrigerator, marble island with seating, wooden floor, and pendant lighting.
Light bulb icon with gears inside, representing ideas or innovation.

Simple Custom Process

From your first call to move-in, we guide you every step with clear timelines and decisions made easy.

Outline drawing of two houses with a sun in the sky.

Built for Your Land

Expertise in site prep, permits, and building where you want to live.

A certificate or award with a ribbon or badge attached.

Quality That Lasts

Premium materials, skilled trades, and a 3-year KeelCare guarantee.

A man and woman stand on porch holding champagne glasses, facing each other in front of house with blue exterior, black door, house number 916, and a doorbell, with trees in the background.

Choose or Customize Your Plan

 Start with one of our proven designs or create your own.

01

Personalize your home with Your Design Concierge

02

We help you choose finishes that fit your style and budget.

Watch Your Home Come to Life in Buildertrend

03

Watch your home take shape with real-time updates and photos.

Move Into Your Dream Home

04

Watch your home take shape with real-time updates and photos.

Ready to See What’s Possible?

Get our Plan Book & Pricing Guide to explore options for your land.

Frequently Asked Question

  • The Step-by-Step Custom Home Journey with Keel Custom Homes

    1. Kickoff & Planning – We start with a kickoff meeting, inspect your lot, and begin your home’s drawings so everything is set up right from the start.

    2. Selections & Design – With our design team, you’ll choose finishes, colors, and features while we finalize your permanent plans and stake your lot.

    3. Permits & Pre-Construction – We prepare and submit your permit package then hold a pre-bid meeting internally to make sure we get the details right!

    4. Final Plans & Budget – Our team completes the final drawings, finalizes costs, and prepares all purchase orders so trades have clear instructions.

    5. Job Start – Once permits are approved, we release purchase orders and deliver the complete job package to your Project Manager.

    6. Construction Kickoff – You’ll meet your project manager, review communication guidelines, and learn how we keep your build on track.

    7. Building Your Home – From site prep and framing to drywall, finishes, and inspections, your home comes to life. You can track progress, photos, and updates anytime in Buildertrend.

    8. Walkthroughs & Move-In – Together we complete walkthroughs to confirm everything meets your expectations, then it’s time to close and move into your new home.

  • The cost per square foot to build a custom home (house cost only, no land) in the Richmond, VA area in 2025 typically ranges from $175–$300+ per square foot. The exact number depends on your lot conditions, the complexity of your floor plan, and the level of finishes you choose.

    • Entry-level custom homes with standard finishes may start around the lower end of the range.

    • Mid-range custom homes, which represent most of our builds, often fall between $200–$250 per square foot.

    • High-end custom homes with upgraded finishes, specialty spaces, or luxury details can exceed $300 per square foot.

    At Keel Custom Homes, we don’t just price per square foot—we build a detailed, transparent budget for your specific plan, selections, and site. This ensures you know exactly what’s included and that there are no surprises along the way.

    Key thing to remember: Think of price-per-square-foot as a general guide. The real cost of your dream home depends on your design choices and your land. We’ll walk you through every step so you know what to expect before we ever break ground.

  • Building a custom home on your land with Keel Custom Homes usually takes about 9–12 months from groundbreaking to move-in. The timeline depends on your home’s size, lot, design complexity, and weather.

    Before construction starts, there’s also a pre-construction phase of about 3–6 months, which includes design, selections, permits, and approvals. This ensures everything is ready to go before we break ground.

    Typical timeline looks like this:

    • Pre-Construction (3–6 months): Plans, selections, permits.

    • Construction (6–9 months): Site prep → foundation → framing → mechanicals → drywall → finishes → final inspections.

    • Move-In: After final walkthroughs and approvals, you’re ready to enjoy your new custom home.

    Key Takeaway: From first meeting to move-in, most families spend about 10–16 months total with Keel Custom Homes. We guide you through every step so the process feels smooth, predictable, and exciting.

  • Yes! At Keel Custom Homes, we specialize in building custom homes on your lot or land anywhere in Central Virginia. If you already own property, our team will inspect your lot, guide you through the design and permitting process, and manage every step of construction to bring your vision to life.

    If you don’t yet own land, we can also help. We maintain an inventory of select home sites in desirable Central Virginia communities, and we’ll connect you with trusted real estate partners to find the perfect lot for your family.

  • Keel Custom Homes offers a diverse collection of build-on-your-lot (or your land) custom home plans, perfect for Central Virginia buyers. Here’s a snapshot of our current offerings and base pricing (land excluded): HomePlans

  • Keel Custom Homes offers a complete portfolio of thoughtfully designed homes that we’re happy to personalize for every customer. Each plan can be tailored to your lifestyle—whether that means reconfiguring layouts, expanding square footage, or adding custom features like porches, bonus rooms, or upgraded finishes.

    If you already have your own architectural design, we can build from that too. Our team will review your drawings, adapt them to your lot in Central Virginia, and guide you through our proven step-by-step building process.

    Key Takeaway: With Keel, you can start from our portfolio of customizable home plans or bring your own design. Either way, you’ll enjoy a truly personalized on-your-lot custom homebuilding experience in Central Virginia.

Check Out Our Instagram